Anheuser-Busch 10,000,000 Barrels Commemorative Bronze-Finished Keychain
Collectible Memorabilia / Keychain · Anheuser-Busch, Inc. (Brewery). Likely manufactured by a specialty promotional medalist such as Herff Jones or Balfour.
Pattern: 1964 Production Milestone Commemorative
Type
Collectible Memorabilia / Keychain
Maker
Anheuser-Busch, Inc. (Brewery). Likely manufactured by a specialty promotional medalist such as Herff Jones or Balfour.
Material
Likely bronze-finished base metal or copper alloy. Not sterling silver. Features red enamel/cold paint inlay on the 'A' logo.
Dimensions
Medallion approx. 1.25 to 1.5 inches in diameter. Weight approx. 20-30 grams including hardware.
Description
A classic piece of 'Breweriana' commemorating the day Anheuser-Busch hit the 10-million-barrel mark. The medallion features the iconic Budweiser 'A' and Eagle, surrounded by stalks of brewing barley and bold industrial typography.
Key Features
Specific 'Dec 15 1964' date, red enamel 'A', and snake chain hardware which is characteristic of 1960s premium keychains.
Material & Composition
Likely bronze-finished base metal or copper alloy. Not sterling silver. Features red enamel/cold paint inlay on the 'A' logo.
Finish & Decoration
Oxidized bronze finish with high-relief (bas-relief) die-striking. Features the Eagle and 'A' logo with wheat sheaf borders and red enamel recessed detailing.
Hallmarks & Stamps
No silver hallmarks visible. Die-stamped with '10,000,000 BARRELS', 'DEC 15 1964', and 'Brewed by ANHEUSER-BUSCH, Incorporated'.
Construction Details
Die-struck medallion attached to a snake-chain linkage and split-ring key holder via jump rings.
Functional Features
Split-ring for key attachment, flexible snake chain for pocket comfort.
Handle & Grip Details
N/A - Circular medallion form with textured relief for tactile grip.
Craftsmanship Details
Industrial die-striking of high quality, typical for American commemorative medals of the mid-20th century.
Authentication Indicators
Typography and logo style consistent with Anheuser-Busch branding of the 1960s. Wear patterns consistent with 60 years of age.
Origin & Manufacturing
USA. Likely a promotional item issued to employees or distributors to celebrate a record-breaking production year.
Era & Period
Mid-Century Corporate (1960s). Reflects the post-war industrial boom and mass-production milestones of American breweries.
Age Estimate
1964 (Dated December 15, 1964).
Cultural Significance
Represents the 'Golden Age' of American brewing and the rise of the mega-brewery culture in the United States.
Condition Notes
Good antique condition with significant surface oxidation (patina). The bronze finish shows wear on the high points exposing the base metal. Enamel appears intact.
Value Estimate
$15 - $35 USD based on market for 'Breweriana' and Anheuser-Busch ephemera.
Care & Maintenance
Do not use silver polish. Light dusting or a soft cloth with mild soap is sufficient. Avoid abrasive cleaners that would strip the bronze finish or enamel.
Similar Pieces
1970 100th Anniversary Medallions, Budweiser Holiday Steins, and contemporary pewter promotional keychains.
Interesting Facts
The 10-million-barrel mark in 1964 solidified Anheuser-Busch as the world's largest brewer, a title they fought for against Schlitz during that decade.