Rolex Bucherer Souvenir Spoon in Silver Plate
Flatware (Spoon, Demitasse / Souvenir Spoon) · Manufactured for Bucherer, the famous Swiss luxury watch and jewelry retailer, prominently featuring the Rolex brand logo.
Pattern: Bucherer Lucerne Souvenir Spoon Collection featuring famous watch brand logos and Swiss motifs.
Type
Flatware (Spoon, Demitasse / Souvenir Spoon)
Maker
Manufactured for Bucherer, the famous Swiss luxury watch and jewelry retailer, prominently featuring the Rolex brand logo.
Material
Silver-plated base metal, typically nickel silver or electroplated white metal bearing standard Swiss souvenir spoon composition.
Dimensions
Standard demitasse or souvenir spoon size, approximately 10 to 11 cm (4 inches) in length, weighing roughly 10-15 grams.
Description
A charming and highly collectible vintage souvenir spoon commissioned by the prestigious Swiss retailer Bucherer, featuring prominent branding for Rolex. The handle is topped with the iconic Rolex coronet logo above the brand name and the 'Bucherer' retailer stamp. The bowl includes a detailed pressed or engraved design celebrating Swiss heritage. Highly sought after by watch enthusiasts and horological memorabilia collectors as a unique crossover collectible.
Key Features
Features the world-famous Rolex coronet logo combined with the Bucherer retailer signature, making it a prized crossover collectible for watch enthusiasts.
Material & Composition
Silver-plated base metal, typically nickel silver or electroplated white metal bearing standard Swiss souvenir spoon composition.
Finish & Decoration
Polished finish with a detailed cast handle depicting the Rolex coronet logo, the word ROLEX, a shield insignia, and the retailer name BUCHERER. The bowl features an engraved or stamped figural motif, often showcasing Swiss local heraldry or landmarks.
Hallmarks & Stamps
Usually stamped on the reverse of the stem with maker's initials such as CB for Carl Bucherer or a silver-plate mark like '100' or 'ANV', indicating the plating thickness.
Construction Details
Die-struck bowl and handle, assembled via machine manufacturing typical of mid-20th-century European souvenir flatware.
Functional Features
Decorative and collectible souvenir piece, traditionally used for demitasse coffee or collected as a travel token.
Handle & Grip Details
Rigid, flat-stemmed handle featuring a decorative terminal shaped as the Rolex coronet and Bucherer shield emblem.
Craftsmanship Details
Standard commercial tourist souvenir quality with cleanly struck die-cast terminals and well-defined lettering.
Authentication Indicators
Authentic pieces feature crisp casting of the Rolex logo and Bucherer lettering on the terminal, accompanied by standard Swiss souvenir plate marks on the reverse.
Origin & Manufacturing
Switzerland, produced for the high-end tourist and watch-collector market by Bucherer stores.
Era & Period
Mid-Century Modern / Vintage Collectibles Era (circa 1960s-1980s).
Age Estimate
Circa 1960s to 1980s, during the height of the Swiss watch souvenir spoon collecting craze.
Cultural Significance
Reflects the intersection of Swiss watchmaking prestige, luxury retail marketing, and the mid-century global souvenir collecting phenomenon.
Condition Notes
Very good vintage condition with light surface scratches and moderate tarnish commensurate with age. Silver plating remains largely intact without heavy wear-through.
Value Estimate
Market value generally ranges from $20 to $60 USD depending on condition, rarity of the specific bowl engraving, and original packaging if available.
Care & Maintenance
Clean gently with a soft silver polishing cloth to preserve the plating. Avoid harsh chemical dips which can strip the recessed antiqued details.
Similar Pieces
Other Bucherer souvenir spoons featuring different Swiss cities, or spoons branded with other luxury watchmakers like Omega, Patek Philippe, and Audemars Piguet.
Interesting Facts
Bucherer famously gifted these spoons to clients who purchased high-end watches, creating a massive global collecting trend among tourists visiting Switzerland in the mid-to-late 20th century.